Former Arsenal footballer Thierry Henry has partnered with Lay's to front the crisp brand's No Lay's No Game campaign, in partnership with the UEFA Champions League.
Henry, who surprised unsuspecting fans at their homes with the crisps, commented 'Partnering with Lay's to kick-off "No Lay's, No Game" was all about connecting with the fans and communities that are so dedicated to this amazing game. I had a blast creating this experience with Lay's and my fans who mean so much to me. I hope I helped to ensure that football fans always know that it is unthinkable to watch the big match without Lay's'.